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City outlines economic development, housing and ‘entertainment district’ vision for downtown and Project 336

2716117 · March 20, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

City staff reviewed recent and planned economic development initiatives — including Project 336 acreage, a shell building option, event center follow-up projects and a proposed entertainment district funded by occupancy tax revenues — and urged coordinated marketing, parking and infrastructure planning.

A city staff presentation summarized prior investments and new steps to advance economic development, housing and downtown activation in Rocky Mount, including a conceptual “entertainment district” to knit together the event center, Imperial Center, sports complex, downtown businesses and historic sites.

What staff told council - Project 336: staff described the 336-acre economic development area near I-95 and US-64, noting recent land acquisitions (including the Dozier property) and development activity such as a shell-building option agreement; planning for Fire Station Number 8 and an…

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