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State launches opioid awareness marketing campaign and builds website to steer people to help
Summary
The commission heard a presentation on a statewide marketing campaign, including a microsite and planned full website (opioidstake.com), target audiences, and measurement plans with a campaign launch slated for late April to early May.
The Oversight Commission on Alabama Opioid Settlement Funds heard an update on the statewide marketing and awareness campaign funded by opioid settlement dollars.
Brian Conley, the campaign lead, told the committee ‘‘If you've been driving up and down I‑65 or I‑85, you've probably seen the new ads.’’ He said the team did a ‘‘soft launch’’ consisting of outdoor billboards, digital banners and social channels while developing the full creative assets and a microsite that will expand into a full website at opioidstake.com.
Conley…
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