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Rocky Mount Event Center reports rising tournaments, catering and concession revenues; managers seek to capture more visitor spending
Summary
Event Center managers told the meeting the facility’s sports tournaments and catering events brought consistent weekend traffic, recorded larger concession and catering receipts in late 2024, and are pursuing ways to increase local visitor spending and year‑round use.
David (Event Center general manager) and staff presented a review of the Rocky Mount Event Center’s calendar, occupancy and economic impacts, saying sports tournaments provide a steady weekend core and that catering and concessions are growing revenue lines.
Managers said 2022 and 2023 together showed strong traffic: 2022 had 19 tournaments and 222 catering events, with an estimated economic impact of roughly $12 million; 2023, the first full calendar after COVID restrictions eased, recorded about 24 tournaments and 226 catering events. The presenters described their attendance…
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