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Visit Redding reports marketing gains but warns of cuts to earned-media placements
Summary
Visit Redding told the city council it produced wide advertising reach, increased hotel demand and short-term rental revenue gains but said looming budget cuts may force reductions to PR and paid media that have generated national articles and social-media engagement.
A Visit Redding presentation to the council emphasized tourism marketing metrics and warned that planned budget cuts may force a reduction in outreach that staff say has delivered earned and paid media coverage.
A chamber representative described Visit Redding as the city—s tourism front door and said recent campaigns produced tens of millions of impressions, more than 13,000 social media followers and more…
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