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Greater Richmond Partnership lays out five‑year plan to boost regional competitiveness
Summary
Jennifer Wakefield, president and CEO of the Greater Richmond Partnership, told the Richmond Finance and Economic Development Standing Committee the organization will focus on lead generation, research, talent attraction and cluster development to raise the region’s profile and recruit jobs.
Jennifer Wakefield, president and CEO of the Greater Richmond Partnership, presented the organization’s new five‑year strategic plan to the Richmond Finance and Economic Development Standing Committee, outlining a regional campaign to attract corporate expansions and headquarters.
The plan, which the partnership developed with Ernst & Young, centers on four core functions: lead generation (business recruitment and cluster development), elevated market research, talent attraction for experienced workers and amplified marketing to shape perception of the Richmond region. "We are a nonprofit 501(c)(3) set up as a public‑private partnership," Wakefield said in the committee room.
Why it matters: city officials said stronger regional marketing and targeted recruitment could help Richmond fill vacant office space, attract higher‑paying corporate services jobs and diversify growth…
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