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TBID advisory board approves draft marketing-district annual report, will send to county supervisors

2691833 · March 19, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Mendocino County Tourism Business Improvement District advisory board unanimously approved a draft marketing-district annual report and agreed to submit the document to the Mendocino County Board of Supervisors. The report reflects minor edits from last year, a reduced budget and ongoing TBID transition planning.

Mendocino County — The Mendocino County Tourism Business Improvement District (TBID) advisory board voted unanimously to approve a draft marketing-district annual report and to submit the document to the Mendocino County Board of Supervisors.

Ramon, a staff member presenting the draft, told the board, “So you guys all received, the link to the draft marketing district plan, a 4 business improvement district plan.” He said the document is an updated draft from last year with no significant changes beyond work related to the TBID transition and that the annual report is hyperlinked in the draft.

The draft includes a budget that will use a portion of reserves, Ramon said, estimating the budget to be about $1,550,000 — roughly $200,000 less than the current year. Board members said the only substantive edits remaining would be graphic and photo additions for formatting.

Board member Glidewell moved to approve the draft report and submit it to the Board of Supervisors; Board member Wagner seconded the motion. The board recorded unanimous assent. The board did not identify any opposed votes or abstentions during the roll call and vote.

Board members discussed how the TBID transition affects the advisory board’s future. Ramon said if the TBID is approved, a marketing board similar to the current advisory board would be created under a five-year agreement with the county and the annual reporting requirement would continue but would not require the current year-by-year renewal process. Ramon said that if the TBID is not approved, the current advisory board would continue through the fiscal year and would not be required to meet again until December unless members chose to schedule additional meetings.

The board was informed that the TBID adoption process includes two hearings: first, a resolution of intention; second, a noticed public hearing. Ramon said he expects those hearings to be scheduled between April and May and advised that the bid chair attend at least the public-hearing meeting because the board may receive questions.

Next steps: the advisory board approved the draft report with only photo/formatting changes pending and directed staff to submit the report to the Mendocino County Board of Supervisors for action and scheduling of the required hearings.