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Council awards $1,000 business‑diversification grant to local 'Calistoga mud' product
Summary
Council increased a recommended $500 award to $1,000 for a local entrepreneur developing a Calistoga‑branded mud face/body mask under the city’s Business Diversification Program.
The City Council voted March 18 to award $1,000 from the Business Diversification Program to a local entrepreneur developing a Calistoga‑branded mud face/body mask.
What happened: The subcommittee recommended $500, but council members discussing the small program and the applicant’s local ties and early‑stage status proposed increasing the award. Councilmember Cooper and others supported a higher amount. The motion to award $1,000 passed unanimously.
Program context: The Business Diversification Program is a modest city fund intended to seed local ventures that diversify Calistoga’s economy. Staff said the program account balance was small (roughly $5,000 remaining) and council members noted the fund has had few applicants in recent years.
Reporting requirements: The program requires grantees to report back semiannually for two years; councilmembers noted they would follow up to confirm outcomes and results.
Ending: Councilmembers said the award, while small, is intended to help a local small business expand and to encourage locally sourced products that emphasize Calistoga’s identity.
