Vista Planning Commission backs sign-code update to allow A-frame signs in business parks and recommends citywide wayfinding for tasting rooms

The Vista Planning Commission on March 18 unanimously recommended the City Council approve an ordinance amending Chapter 18.52 of the Vista Development Code to allow portable A-frame signs on private property in the Vista Business Park and Specific Plan 14 areas.

Under the proposed code change, an establishment in those areas could obtain a permit to display up to two portable (A-frame) signs on private property immediately in front of the business and outside the public right of way; signs must be displayed only during regular business hours. Multi-tenant centers may seek a comprehensive sign program that would allow up to one portable sign per establishment with an approved program.

Commissioners also discussed a city-managed wayfinding sign concept to direct visitors to Vista tasting rooms (wineries, distilleries, craft breweries, meaderies, craft seltzers and similar businesses). Staff said the Economic Development Division will prepare a request for proposals for a contractor to design a wayfinding program and conduct community engagement. Because the project would be taxpayer funded and provide a public benefit, staff said permanent wayfinding signs would not display individual business names but would identify typologies (for example, “Winery/Tasting Room”).

Speakers for the item included business owners and representatives who said improved signage would help small businesses set back from main roads. Jim Veil, representing Burntick family vineyard, told the commission temporary and wayfinding signage is “essential” because many tasting rooms are set back from Sycamore Drive and are difficult for passing motorists to find. The Vista Chamber of Commerce submitted a letter supporting the amendment and wayfinding concept.

Commissioner De Jesus made the motion; Commissioner Savage seconded. The motion recommending City Council adoption of the ordinance amendment and recommending the wayfinding concept passed unanimously. Staff anticipates presenting the ordinance amendment and wayfinding plan to the City Council in April.