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Dana Point council starts process to renew tourism Business Improvement District, proposes percentage-based assessment
Summary
Council voted to begin the renewal process for the Dana Point Tourism Business Improvement District for July 1, 2025to June 30, 2030. Staff and Visit Dana Point proposed shifting from a flat per-room fee to a tiered percentage of gross room revenue, with an initial year budget projected at about $2.5 million.
The Dana Point City Council on March 18 approved a resolution of intent to renew the Dana Point Tourism Business Improvement District (TBID) and begin the 45-day protest period for lodging businesses that would be assessed under the plan.
City staffer Jamie To told the council the proposed management district plan would cover lodging businesses with 20 rooms or more and that the initial annual budget for the first year of the renewed five-year district is anticipated to be approximately $2,500,000. The renewal would change the assessment structure from a flat $3 or…
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