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Gateway developers push a corner‑first buildout as economic headwinds slow larger plan
Summary
Development team for the Oroville Gateway project told the City Council the group is shifting to a ‘corner-first’ strategy — building flex space and visible storefronts first — after larger anchor users failed to commit amid post‑pandemic economic and supply‑chain pressures.
Frank Ross, the marketing lead for the Gateway project, told the Oroville City Council on March 18 that national and regional economic forces have slowed recruitment of major anchor tenants and that the development team is shifting strategy to build visible, leasable corner buildings to “show that there’s something going on there.”
Ross said his firm spends roughly $4,000 a month marketing properties across Northern California and is still seeking larger users. He said PG&E has purchased a building on Larkin Road for tree maintenance, Battery manufacturers have filled…
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