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Council weighs Cherry Festival sponsorship; staff recommends $135,000 budgeted support
Summary
The Cherry Festival Association requested $350,000 from the city to support the May festival; staff recommended approving the $135,000 already budgeted for free admission and reduced ticketing, and proposed a $35,000 contingency draw to cover an expanded package without a full budget amendment.
Beaumont City Council discussed a sponsorship request from the Cherry Festival Association seeking $350,000 to underwrite the festival’s May program, while staff recommended authorizing the $135,000 already included in the city budget to fund one day of free admission and reduced ticket prices for other days.
Mary (city staff) presented the request and the association’s audited financials. The materials in the council packet show the Cherry Festival Association had net assets of $337,006 for the year ending Dec. 31, 2024, and that the audit reported a net loss of $225,930 but no reportable findings. Staff said the…
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