Commission allows 2‑year, larger banner facing I‑270 for leasing at Farmers Drive office building

The commission approved a variance to allow an 180‑square‑foot banner on the north elevation of an office building at 25 Countryage Farmers Drive to remain for up to two years, and to increase allowable banner size from 16 square feet to 80 square feet for the temporary period, staff said.

Applicant Caleb Moore, representing the sign contractor, and a Colliers International representative explained the building’s primary exposure is to I‑270, while Farmers Drive provides limited through traffic; the banner is intended to advertise leasing opportunities to passing motorists. Staff recommended approval because the display is temporary and directed toward the interstate and other commercial uses across I‑270.

Staff noted the Northwest area plan recommends that wall signs not obscure architectural lines and that building graphics should not dominate the façade. The Northwest coalition recommended approval by a 3–1 vote; staff recommended allowing the banner for a two‑year limited period and suggested conditions tying the allowance to the date of the commission order.

Outcome

The commission voted to approve application GC25‑003, granting the requested temporary banner allowance with the staff condition that the banner be limited to two years from the date of the commission order. Commissioners recorded approving votes by roll call and the motion passed.

Why it matters

The allowance is time‑limited and intended to help leasing of a building that primarily faces an interstate; the temporary nature and staff review were factors in the commission’s support. The decision balances visibility needs for commercial leasing against the area plan’s design guidance.