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Board hears proposal for marketing/communications coordinator; community members and trustees raise cost and mission questions
Summary
Administration proposed a marketing and communications coordinator to centralize social media, community life and external messaging; board members requested a financial breakdown and several public commenters criticized the idea during call to the public.
District administration presented a proposed staff position described as a marketing and communications coordinator, intended to centralize web and social-media content, community-life publications and some athletic-marketing tasks. The proposal was presented as a response to earlier board direction about turning on social-media comments and improving two-way communications.
What was proposed
Administration said the new position would absorb work currently done through a mix of contractors and community-education staff and would be funded in part by reshuffling those existing dollars. The draft job posting…
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