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Census team seeks local push as CB2 response rate lags 2010 level
Summary
A Census representative told Community Board 2 the local response rate was substantially lower than in 2010 and urged the board to distribute locally targeted materials to boost participation.
A representative from the New York City Census 2020 team briefed Community Board 2 and urged the board and local groups to amplify outreach: the board’s response rate was lower than 2010 and needs improvement.
Russell Frisch of the NYC Census team told the board the response rate in Community Board 2 was about 40 percent as of the meeting date, compared with about 64 percent in 2010. He described social-media and virtual tactics the Census office was using to reach residents during the pandemic and asked the board to help distribute printable flyers, block emails, and building-level outreach tools for neighbors who may not have received mailed invitations or who are doubled-up households.
Frisch said the Census Bureau planned more virtual town halls and Facebook Live events and offered to share ready-to-print materials the board could distribute to building mailrooms, block associations and community email lists.
Why it matters: Census response affects federal funding allocations and political representation; a lower response rate risks undercounting neighborhoods and could produce long-term consequences for services.
