Genesis showroom at 40 Tenth Ave. seeks restaurant and event permissions; board presses for limits on music, buyouts and public‑floor alcohol

Representatives for Genesis (the automaker brand) described plans for a three‑floor showroom and hospitality space at 40 Tenth Avenue to Community Board 2’s Licensing Committee. Counsel and project representatives said the venue will include a Ground‑Floor car showroom used primarily for display and public engagement, a Second‑Floor full‑service restaurant with an outdoor terrace that abuts the High Line, and a lower‑level event space intended for private events.

Why it matters

The project couples brand marketing and public hospitality in a large, 40,000+‑square‑foot space in a mixed commercial area near the High Line. Committee members and nearby stakeholders focused on how frequently the space could host private events with DJs or live music, whether alcohol service would be allowed on the Ground Floor showroom outside private events, and how live music on public floors would be limited so the venue does not “morph” into a general entertainment space.

Applicant presentation and proposed program

Donald Bernstein (counsel) and Genesis/Restaurant Associates representatives…