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Council approves 10‑year renewal of Laguna Beach Tourism Marketing District after adding oversight and minor edits
Summary
After lengthy public comment and edits requested by council, Laguna Beach approved a 10‑year renewal of its Tourism Marketing District (Visit Laguna) — including a $500,000 baseline contribution to a cultural/environmental stewardship fund — but added new oversight language, an annual/biannual performance reporting structure and council‑appointed
The Laguna Beach City Council voted to approve a 10‑year renewal of the city’s Tourism Marketing District (TMD), commonly called Visit Laguna, and the management plan that governs assessment revenues and program allocations. The board‑sponsored renewal passed after the council negotiated edits aimed at increasing transparency and local oversight.
Key changes the council adopted: Council members and staff negotiated specific changes before approval: (1) clarified that any increase in the transient‑occupancy assessment (the TMD rate) beyond 2 percent requires city‑council approval; (2) added a new governance commitment that a portion of Visit Laguna’s board seats will be designated by the city (council asked staff to return with precise…
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