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Discover Klamath outlines tourism, sports‑tourism and marketing plans as local team rebuilds
Summary
Discover Klamath’s new staff presented occupancy and marketing data, a focus on sustainable growth and sports tourism, and rising registration for the county-run Ride the Rim event. The organization plans data subscriptions, partnerships, and targeted campaigns—including a "Crater Lake is open" effort—to guide visitor messaging.
Discover Klamath’s new leadership team gave the Klamath County Board of Commissioners an update on May 28 about marketing, visitation metrics, and sports‑tourism development as the organization builds out strategy and staffing.
Millie Osguthorpe, executive director, said the organization now has three full‑time staff and a new board of directors representing lodging and venues across the county. Mia Apps, marketing director, presented web and social analytics showing improvements in engagement and link clicks, and noted the team’s focus on short‑form video to increase visitor…
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