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Council considers cutting Chamber tourism contract; tourism group warns of reduced reach and uncertain TOT impact
Summary
City staff proposed trimming the city's tourism contract by $350,000 per year and offering a five‑year extension to help the chamber weather the reduction; the Chamber and the Redding Tourism Marketing Group told council the cut would reduce marketing reach and could lower future transient‑occupancy‑tax (TOT) revenue but the extent is uncertain.
City Manager Barry Tippin proposed a $350,000 annual reduction to the city's tourism contract with the chamber of commerce while offering a five‑year contract extension to allow the organization to adjust. The recommendation was made as part of a broader plan to close a roughly $5 million general‑fund shortfall.
Todd Jones, identified in the meeting as the chamber president, told council that reduced funding would "reduce our reach" and make it harder to maintain national media placements and advertising that the chamber buys, and that the group could retool to operate with a smaller budget. He said he could not precisely predict how a reduced…
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