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West Covina traffic committee recommends speed-feedback signs, rumble strips at Broadmoor and Roland
Summary
The West Covina Traffic Committee recommended a package of signage and pavement changes at Broadmoor Avenue and Roland Avenue, including speed-feedback signs and transverse rumble strips; the committee found no reported collisions at the intersection over a three-year period.
The West Covina Traffic Committee on March 11 recommended that the City Council consider several traffic-calming measures at the intersection of Broadmoor Avenue and Roland Avenue, including installing speed-feedback signs and transverse rumble strips.
Brian Cervantes, who moderated the meeting, said the committee would forward the recommendations to City Council with a change assigning repainting work to Public Works. The committee voted to approve the recommendations as amended.
Engineering staff reported that Roland Avenue has a posted speed limit of 35 mph with a 25 mph advisory approaching the curve, while Broadmoor Avenue is posted at 25 mph. A citywide speed survey from 2017 showed an 80th-percentile speed of 40 mph on Roland Avenue, and average daily traffic was reported at 3,732 vehicles per day. A review of the California Statewide Integrated Traffic Records System (SWITRS) for January 2022–December 2024 found zero collisions at the intersection.
Based on engineering judgment and guidance in the California Manual on Uniform Traffic Control Devices (CAMUTCD) and City of West Covina policies, staff recommended the following: remove and relocate an existing curb-warning sign and advisory-speed sign and install replacement signs on the north and south sides of Roland; install speed-feedback signs on both sides of Roland Avenue; install transverse rumble strips in both directions near the curve; refresh the yellow centerline approaching Broadmoor; add “cross traffic does not stop” plaques under Broadmoor’s stop signs; install 20 feet of red curb on the north side of West Roland Avenue; add 50 feet of yellow centerline on Broadmoor; and repaint stop legends and bars on Broadmoor at Roland.
When asked whether the proposed red curb on the northeast corner was intended to improve sight distance, an engineer answered, “Yes.” Cervantes said the repainting items should be separated out and sent to Public Works for maintenance.
The committee approved forwarding the recommendations to City Council with the change that repainting and routine refresh items be assigned to Public Works.
