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Richmond Community Schools presents districtwide communications and marketing plan, seeks vendor help for website and outreach
Summary
District staff presented a five-goal communications and marketing plan that calls for a redesigned website, expanded social media and ParentSquare use, a staff portal, and vendor-led marketing; board members asked for clearer cost estimates and a decision on whether the board’s priority is student experience, enrollment growth or retention.
Bridget Hazelbaker, director of student support services and communications for Richmond Community Schools, presented a draft district communications and marketing plan at the board’s March meeting, outlining strategies for a redesigned website, increased use of ParentSquare and social media, and a vendor-led marketing effort.
Hazelbaker said the purpose of the plan “is to present a clear and concise framework for communication within our district and our community,” and described five communication goals that include improving internal staff communication, building external partnerships, expanding digital channels, and creating a “Proud to be RCS” branding effort. She told the board the plan would also centralize a public district calendar and push more video and social content to the district’s channels.
The plan’s nut graf: district staff asked the board for direction on…
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