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Economic development team rolls out 40‑page implementation plan, business concierge and a one‑stop business lounge
Summary
City staff reported a formal implementation plan to implement Santa Rosa’s economic development strategy, launch of a business concierge program (small business ombudsman), and an in‑house one‑stop business lounge; staff also summarized baseline economic indicators and said a public dashboard and KPIs will be developed.
Staff told the Economic Development Committee that the city’s economic development implementation plan — a 40‑page document that staff said kicked off on Jan. 1 — is now turned into individual staff work plans and a one‑page summary that will be available in English and Spanish online.
“Think of the economic development strategy as the blueprint; the implementation plan is the foundation,” Scott, an economic development presenter, said. Staff said the team also worked with Siro to develop a new tagline, “where success takes root,” and that the implementation plan will be summarized in a one‑page handout.
Staff reported early operational initiatives tied to the plan. They described a…
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