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City staff weigh pop‑up retail, Sunday farmers market and entertainment‑zone ideas to activate downtown
Summary
City staff told the Santa Rosa City Economic Development Committee they are pursuing a pop‑up merchant program, a recurring Sunday farmers market with companion “Second Sundays” programming, and further study of entertainment‑district and pedestrianization options to activate downtown public space.
City staff told the Santa Rosa City Economic Development Committee they are pursuing several programs to activate underused downtown space and to support businesses.
Staff described a proposed pop‑up program that could allow temporary merchant and arts uses in underused right‑of‑way or vacant storefronts. Presentation slides and staff comments included examples such as small shipping‑container retail, parklets and temporary activations; staff said they are exploring how such uses would fit within existing temporary use permits and are developing a pop‑up program manual.
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