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Lawmakers, DCC cite retail access and consumer education as tools to shrink illicit market share
Summary
Legislators and DCC officials said expanding legal retail access and stronger consumer education are important complements to enforcement for shifting consumers from illicit to licensed cannabis sources.
At the informational hearing, Department of Cannabis Control officials and multiple legislators said that enforcement alone will not eliminate the illicit cannabis market and that expanding legal retail access and targeted consumer education are important tools to shift purchases toward licensed sellers.
Clint Kellum and Christina Dempsey described consumer-awareness campaigns led by the DCC, including an initiative named "Real California Cannabis" that seeks to educate consumers about…
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