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Board debates 2025 media plan and line-item spending after Love Communications proposal
Summary
Advisory board members raised concerns about the Moab Office of Tourism’s 2025 media plan produced by Love Communications, questioning large line items (festival sponsorship, Epsilon analytics, paid search allocations) and asking staff for clearer breakdowns before proceeding further.
Board members raised detailed questions about the proposed 2025 media plan and recommended adjustments after staff presented a line-item proposal prepared by Love Communications.
Key points of contention included a proposed sponsorship for an outdoor festival (labeled a regional expo) that would have carried a six-figure presence and related commission fees, a $27,000 allocation to Epsilon for display, video and measurement, and an $81,000 paid-search allocation that staff had flagged as among the plan’s strongest channels.
Board members question…
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