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Council approves digital freeway billboard on Orangeburg Avenue with conditions for community benefit
Summary
By unanimous vote the council approved a conditional use permit and operating agreement for a double‑sided digital billboard at 2024 West Orangeburg Avenue. The company will remove four existing billboards, provide 10% donated time for city messages, and dedicate 1% of revenue to graffiti abatement/beautification.
The Modesto City Council approved a conditional use permit and operating agreement for a digital freeway billboard proposed by Outfront Media at 2024 West Orangeburg Avenue, a site on the east side of Highway 99 south of Evergreen Avenue.
Jessica Hill, Director of Community and Economic Development, said the city amended its zoning code in 2017 to allow digital freeway billboards along State Highway 99 and noted the proposed sign — 60 feet tall, 672 square feet, double‑sided — complies with municipal code dimensions. As community benefits, Outfront Media agreed to remove four existing billboards at specified locations…
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