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Baldwin Park oversight committee hears positive update on city gift‑card program
Summary
City staff and a consultant updated the Baldwin Park Stakeholders Oversight Committee on the local gift‑card program relaunch, reporting strong redemption rates, $143,740 in revenue from the recent phase and a remaining program balance of $12,530 with a $15,000 contingency available.
The Baldwin Park Stakeholders Oversight Committee received an update March 11 on the city’s gift‑card program, a locally focused “buy‑one‑get‑one” initiative relaunched in November 2024 that aims to boost small business revenue. Consultants and city staff told the committee the program has generated material local spending since the relaunch.
The committee was told the program currently includes 28 participating merchants, of which 22 are restaurants or food businesses. Since January 2023 the program has issued about 2,158 cards in total; 1,815 new cards were purchased…
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