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Fifth Avenue South BID reports strong visitation and marketing gains; security and storm costs rise
Summary
The Fifth Avenue South Business Improvement District presented its 2024 annual report to the City Council, highlighting 4.1 million visits, strong email engagement and marketing results, and growth in sponsorships. Directors warned of sharp increases in event security costs and ongoing downtown flooding concerns.
Meg Stepanian, executive director of the Fifth Avenue South Business Improvement District (BID), presented the BID—s 2024 annual report at the June 14 workshop.
The BID reported 4.1 million visits to Fifth Avenue South in 2024, generated by about 1.8 million unique visitors who averaged 2.27 visits each. Website sessions rose 12.3% year-over-year, and the BID—s email engagement was notably strong: an open rate of 59% and a click rate of 7.1% — both well above industry averages, Stepanian said.
The BID cited marketing gains achieved on a modest budget: about…
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