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District rethinks net promoter score use; communications director proposes broader KPIs and outreach
Summary
The district’s communications director reported improvements in the family Net Promoter Score response rate but said NPS alone lacks the depth needed for operational communications planning and proposed a suite of touchpoints, KPIs and targeted community engagement.
Oshkosh Area School District staff on June 11 told the board the district’s Net Promoter Score (NPS) remains a useful but limited tool for measuring family sentiment and proposed expanding measurement to multiple touchpoints and communication KPIs.
Katie Neiman, who presented the update, said the NPS is a single‑question instrument asking how likely a respondent is to recommend the district; the district’s NPS was negative 29 in a 2023 family survey (about 834 responses) and rose to negative 21 in the 2024 survey after the…
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