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BDAP approves Visit Bend fiscal 2025–26 business plan and budget
Summary
The Bend advisory panel approved Visit Bend’s business plan and budget for fiscal year 2025–26 after a presentation on visitor spending, marketing strategy and longer-term alignment with the city’s Invest Bend economic development work.
Visit Bend’s board and staff presented their fiscal year 2025–26 business plan and budget to the Bend Destination Advisory Panel on June 2, and the panel voted to approve the plan and forward it to City Council.
Visit Bend representatives told the panel that visitor spending in calendar year 2024 totaled about $386.3 million and that spending supported growth in travel-generated employment and earnings. "The presentation in our plan hopefully reflects both of those things," Visit Bend staff said when describing their dual goals of supporting the lodging sector and community quality of life.
Panel members pressed for clarity on cadence and expected outcomes. Panel member Jen asked how often Visit Bend will report…
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