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Lago Vista advisory group endorses broad community identity survey; Chamber to help field responses
Summary
Members of the Economic Development Advisory Committee agreed to ask the Chamber to distribute a broad community-identity survey and to coordinate with Keep Lago Beautiful and other local groups on next steps, with the goal of narrowing responses into a shorter public vote later.
Members of the Lago Vista Economic Development Advisory Committee on a March meeting discussed plans to develop a community identity initiative and agreed to begin with a broad outreach survey, with the chamber and other community groups helping to field responses.
Committee members said the first stage should “throw the net wide” to gather ideas from residents before narrowing choices. Jennifer, representing the Chamber of Commerce, told the committee she envisioned a two-tier approach: an open question to gather ideas followed by a narrowed set of options for a later vote. She asked the committee to clarify “what is the objective of what you want to go about,” saying that guidance would let her write and distribute the survey text.
The committee debated who should lead various pieces of the effort. Several members said arts organizations and the Keep Lago Beautiful group might be the best implementers for art installations and place-making work, while EDAC would be well suited to research economic impacts and return on investment of candidate projects. Scott and others noted that other towns turned initial leadership of identity projects over to the art community and brought economic development staff in later.
Several members suggested using existing community events to gather input, including a booth at LagoFest in April to capture concentrated resident feedback. Committee members also asked that the initial outward communication be simple — for example, a question such as, “When you think of Lago Vista, what comes to mind?” — and then refined into follow-up questions. The committee agreed Jennifer should draft sample language and circulate it to council liaisons and EDAC members for approval before release.
The committee did not set a firm deadline for distribution but asked that the draft be coordinated with Council liaison guidance and Keep Lago Beautiful to make sure roles and responsibilities are clear. Members additionally flagged the need to decide whether the city, the chamber or KLVB would take primary responsibility for implementing any identity projects once selected.
