Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Street Signage Branding topic
No spam. Unsubscribe anytime.
Colleyville council weighs trial use of 'CV' monogram on illuminated street signs
Summary
City staff showed a trial 'CV' monogram installed at one signalized intersection and sought council feedback on expanding the design to other illuminated corridor signs; council requested more information on sign age, lifecycle and will seek opinions from absent members before deciding.
Assistant City Manager Adrienne Laffer told the Colleyville City Council at a work session that staff installed a trial “CV” monogram on illuminated street signs at one signalized intersection to test whether the simplified mark should be adopted for other backlit corridor signs.
The trial, Laffer said, is limited and intended to be a modest test rather than a full rebrand: "a logical place to start... at our signalized intersections," she said, noting there are 12 signalized intersections in Colleyville that together host 47 individual illuminated signs.
The trial sign is mounted at the intersection described in staff materials as "Tinker and 26," and has been in place for several weeks so council members could view it in person. Laffer told the council the mock-up uses the simplified CV monogram as a supplemental branding element and not as a replacement for the city’s traditional logo.
Council members raised readability, cost and timing questions. One council member noted the CV mark is clearer at night and matches wayfinding colors, while another said some visitors might not recognize the CV letters as shorthand for Colleyville and suggested including the full city name on some treatments. A council member also said the sign expense would be paid from tax increment financing (TIF) funds rather than residential property tax.
Mayor Pro Tem Elder urged patience: "Let's not do this tonight. Let's go back to the drawing board with a different one," he said, and asked staff to collect lifecycle and age information for the existing illuminated signs before the council takes further action.
Staff told the council the existing illuminated signs are not permanently dismantled and their panels slide out, which would allow replacement or reuse. Council members discussed coordinating any logo changes with planned capital improvements (for example, when new signals or roundabouts are built) so costs could be bundled with those projects.
There was no formal motion or vote at the work session. Council members agreed to gather more information — including the age and typical useful life of the current signs — and to solicit input from two council members who were absent before scheduling a decision.
Looking ahead, staff will provide the requested lifecycle and age data and circulate the mock-up for additional council feedback. No funds have been committed for a citywide rollout, and staff emphasized the trial was limited to corridor signage at this time.
