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Market Match and CalFood funding face strain as demand for fresh food incentives grows
Summary
Farmers-market incentive advocates and food-bank representatives told the committee that Market Match (CNIP) and CalFood purchases boost local farm economies and healthy food access, but both programs face funding uncertainty and recent federal administrative freezes disrupted emergency food programs.
Representatives for farmers-market incentive programs and food banks told the Senate Committee on Human Services that California's nutrition incentive programs—Market Match (CNIP) and the CalFood state purchasing program—have measurable benefits for local farmers and households but face funding and administrative disruptions.
Sam Greenlee, executive director of Alchemist Community Development Cooperative and a CNIP steering-committee member, described Market Match as a "win-win-win" program that doubles CalFresh purchasing power at participating farmers markets and draws…
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