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High Point plans online pilot store for new city merchandise; proceeds and model still under review
Summary
Managing Director Jaron Hollis told the committee the city will pilot an online store for merchandise featuring a secondary mark of the new city brand, with a tentative third-quarter launch; staff and vendors are still working through vendor selection, inventory and how to manage net proceeds.
Managing Director Jaron Hollis briefed the Transparency, Engagement and Communication Committee on May 21 on plans for a city merchandise store tied to the city’s new visual identity.
Hollis said residents have shown demand for branded items that use the city’s secondary mark (an “HDOT” secondary mark staff displayed), and the city is…
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