Leesburg Performing Arts Commission focuses work session on brochure content and printing timeline

At a work session of the Leesburg Performing Arts Commission, members reviewed and revised brochure text, compared printing vendors and timelines and agreed to finalize brochure content between the meeting and the next scheduled session so printed materials can be produced promptly.

The commission said the brochure will include the commission's mission, a summary of what the commission does, a section titled "Why performing arts matter," and a back cover containing a voluntary, anonymous Title 6 demographic survey link. Commissioners identified a need to finish copy and collect commissioner headshots for the front page and to choose a printing vendor quickly because vendor lead times could push a planned June 1 rollout.

Commission leadership moved a digital outreach item to the next meeting so the group could focus on brochure content at the work session. Members also removed explicit fundraising language from the brochure for now, saying that direct fundraising efforts are premature until the commission establishes more concrete funding paths.

Procurement details discussed included three vendor options: Staples, Vistaprint and Canva. The commission recorded a quote for 3,000 brochures at $710.98 from Vistaprint, which was described as the least expensive option discussed but would require roughly a week for production and fastest shipping; Canva was noted as a faster option with a 1-to-3-day turnaround but different pricing. Members said these timing differences could delay a June 1 rollout depending on when the commission finalizes content and places the order.

On layout and content, commissioners reviewed a longer and a shorter mission statement and agreed the brochure should be scalable (headline, subhead, shorter body text for front page, more detail inside). Members suggested using the commission's handbook text for the "what we do" section and condensing longer descriptions into categories so the brochure is readable at a glance. The back cover will carry the Title 6 demographic survey QR code and a short call to action directing residents to the commission's meeting information and ways to support the performing arts.

Operational items assigned during the session included: finalizing brochure copy between the current meeting and the next meeting, commissioners sending headshots to Peggy for the front-page design, and moving digital outreach discussion to the next meeting. The commission discussed meeting start times (options included 5:00 p.m. or 5:30 p.m.) and the logistics of offering food to encourage attendance, but no formal vote or motion on meeting times was recorded. The session did not have a quorum for voting and included only discussion and assignment of tasks.

The commission planned to reconvene the next scheduled meeting (Thursday, date to be confirmed in the agenda) to review the assembled brochure mock-up, finalize any remaining edits and select a printing vendor if the copy is complete.