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Council renews Downtown Business Improvement Area assessment as DSMA points to rising foot traffic
Summary
The City Council adopted a resolution levying the Downtown Business Improvement Area (DBIA) assessments for FY 2025'6, and the Downtown San Mateo Association highlighted increased events, marketing, and a reported rise in foot traffic.
The San Mateo City Council voted 5-0 to adopt the resolution levying assessments for the Downtown Business Improvement Area for fiscal year 2025'6 following a presentation from the Downtown San Mateo Association (DSMA).
Why it matters: The DBIA assessments fund the DSMAprograms that provide cleaning, events, marketing and merchant support in downtown San Mateo, affecting merchants, employees and visitors.
Key points from the DSMA presentation: - Executive Director Mackenzie Jakobek said it has been "a rewarding second year" and highlighted programming, marketing and merchant services that the DSMA provides. She cited a Placer.ai metric showing a roughly 19% increase in foot traffic to the B Street pedestrian mall compared with the prior year and a 121% increase compared with two years prior. - DSMA…
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