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Visit Colorado Springs reports small growth in lodging tax, highlights $2.9 billion visitor spending
Summary
Visit Colorado Springs presented 2024 tourism data to the El Paso County Board of County Commissioners, reporting modest increases in lodging tax collections and continued focus on group sales, marketing and accessibility projects funded in part by county grants.
Doug Price, president and chief executive officer of Visit Colorado Springs, told the El Paso County Board of County Commissioners on March 11 that 2024 brought modest growth in visitor spending and continued emphasis on group sales, marketing and accessibility programs.
Price said lodging and auto-rental tax collections for the city were about $9,624,000 in 2024, up 1.3% from roughly $9,493,000 in 2023. He said total visitor spending for the Pikes Peak region was about $2.9 billion and that group sales, sports and special events under Visit Colorado Springs’ direct influence generated about $153 million in economic impact.
The presentation put the…
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