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Committee advances 'carrot' bill to limit food advertising to children; chair voices support
Summary
SB397, which would amend business, agriculture and public health law governing food and food-product advertising, was reported to first reading; Chair Rachel May said the bill aims to protect children from junk-food advertising.
Senator Rachel May, chair of the Senate Standing Committee on Consumer Protection, said the committee reported SB397 — legislation to amend the general business law, the Agriculture and Markets Law and the Public Health Law related to food and food-product advertising — to first reading on the calendar.
"This is really important to be protecting children from advertising, junk food," May said during the committee’s discussion, adding historical context about advertising’s role in diet-related chronic illness.
The bill sponsor listed in the transcript is Senator Myrie. Chair May noted informally that the bill is “affectionately known as the carrot bill” and referenced a promotional event in which Senator Myrie dressed as a carrot.
Committee action and procedure: Senator Chris Ryan is recorded as making the motion and Senator Gonzales as seconding the motion; the committee proceeded by a voice vote and the chair announced the bill was "reported to first reading on the calendar." The transcript does not record a roll-call tally.
Why it matters: The bill would change statutory rules across business, agriculture and public health law governing food and food-product advertising, with an expressed aim in committee remarks to reduce advertising exposure to children.
The transcript records supportive comments from Chair May but no detailed debate on specific statutory language during this meeting. The committee advanced the bill for further consideration on the legislative calendar.
