Visit Carson City reports marketing gains, Casa Grande film brings hotel nights; turf-field timeline still uncertain

At the March 10, 2025 Visit Carson City board meeting, executive director Dave Peterson and staff reported stronger digital marketing performance, new film production activity that has driven hotel stays in Carson City, a cluster of incoming events and tours, and continued uncertainty about the schedule for the Centennial Park synthetic turf project.

Lydia, a Visit Carson City staff member who presented the marketing and public relations update, said paid ads were “up nearly 300%” and attributed much of the growth to the winter campaign. She told the board the organization saw about 250 lodging referrals from ads in February, “up 5% from January,” and that video clips from the board’s short film were performing well as advertising creative.

The nut graf: those marketing gains and the local hosting of a feature film are driving near-term lodging demand and publicity for the destination, while the board and staff pressed event and sports organizers to plan around lingering uncertainty about the city’s turf-field construction schedule.

Visit Carson City metrics and film activity Visit Carson City staff presented a summary of 2024 visitor data from the Datafy platform showing about 1.35 million trips to the region in calendar year 2024, an average length of stay of 2.6 days, and that nearly 90% of visitors were from out of state. The largest source markets (DMAs) were Sacramento,…