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House passes bill requiring labeling of AI-generated deep fakes in pre-election period
Summary
The House passed Senate Bill 164, a disclosure-style statute addressing AI-generated deepfakes intended to influence elections. The bill requires labeling within 90 days of an election, includes liability protections for broadcasters and platforms, and allows injunctive relief and damages for harmed parties.
The House voted to pass Senate Bill 164, legislation designed to address the use of AI-generated deepfakes intended to influence elections. Representative Weisgram explained the bill as the product of an interim study and negotiations involving the attorney general's office and others, emphasizing a disclosure-based approach rather than an outright ban.
Key provisions described on the floor included: - statutory definitions of "artificial intelligence" and "deepfake" from the summer study; - a disclosure requirement to label AI-generated deepfakes used to influence an election within 90 days of that election; - protections for broadcasters and online platforms that make reasonable efforts to prevent deepfakes or label them as news coverage; and - remedies including injunctive relief and the possibility of damages and attorney fees for harmed parties.
Representative Weisgram described the bill as a measured approach mindful of First Amendment concerns and said the attorney general was a proponent in hearings. The House approved final passage (ayes 45, nays 24, excused 1).
