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City debuts redesigned e-newsletter, multilingual chatbot and mobile app to boost resident engagement
Summary
Communications director Candace Temple updated council on a redesigned monthly e-newsletter (the Pinnacle), a new multilingual website chatbot called ChatPBG and a city mobile app (PPG Now) that will deliver push alerts and quick access to services.
Palm Beach Gardens’ communications office presented three resident-engagement tools on March 6: a redesigned monthly e-newsletter called The Pinnacle, a multilingual website chatbot named ChatPBG and a new city mobile app, PPG Now.
Candace Temple, the city’s communications director, said The Pinnacle has a 54% open rate among subscribers—higher than industry averages she cited—and…
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