Citizen Portal
Sign In

Get Full Government Meeting Transcripts, Videos, & Alerts Forever!

Get email alerts on the Measure I Implementation topic

No spam. Unsubscribe anytime.

Escondido outlines Measure I rollout, spotlights deferred maintenance needs

2528777 · March 6, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

City leaders told a visioning workshop that Escondido's new 1-cent sales tax (Measure I) begins April 1 and that proceeds should start arriving early to mid-summer. Staff presented a multi-page deferred-maintenance list and asked council for direction to prioritize quick "early wins."

Mayor White told the City Council at a special vision workshop that the 1-cent sales tax voters approved last November will take effect April 1 and that revenue flows should begin to appear in city accounts in the early to mid summer.

That tax, Measure I, creates a new, time-limited revenue stream the city plans to program through the budget process, Mayor White said. "It starts the tax actually starts on April 1," he said, and "We should see proceeds roll into the city starting sometime in the early to mid summer." The mayor said staff is preparing forecasts the council will review in the upcoming budget work.

The council was presented with a multi-page list of deferred maintenance items staff has catalogued and asked for direction on how to use Measure I proceeds. Mayor White and other managers stressed the list reflects long-running deferrals that in some cases have reached the point of potential "catastrophic failure." "The first 4 pages are about things that will require outside assistance," the mayor said, adding the following pages include items that could be addressed if staff capacity is expanded.

City leaders said the work of prioritizing spending should balance urgent repairs with building organizational capacity. The mayor proposed a short-term customer-service initiative to help clear backlogs and improve permitting and service delivery; under that plan city hall would close one day per week for 12 months to allow concentrated process improvement work. "For the next 12 months ... we close city hall once a day and what we work on is improving our customer service, improving our processes and advancing that," Mayor White told the council.

Staff said some spending and staffing choices will be phased into the regular budget cycle and that the council would get specific proposals and cost estimates in time for upcoming budget hearings. Managers also warned council that Measure I is a temporary 20-year revenue source and that long-term structural budget issues will not be solved solely by the new tax.

Looking forward, council members asked staff to return with a transparent plan showing which repair and maintenance items would be funded in the short term, how the organization would increase capacity, and the expected timelines and costs for larger projects.

Ending: City staff will present revenue forecasts and specific budget proposals to the council as part of the normal budget process; council members said they expect to see early, visible projects funded by Measure I alongside proposals to rebuild staff capacity and reserves.