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TourismOhio says visitor spending fuels state economy and favors out-of-state advertising
Summary
Sarah Wickham, TourismOhio director, told the new Arts, Athletics and Tourism Committee that tourism generated $56 billion in visitor spending in 2023, supported 436,000 jobs, and produced $4.6 billion in state and local tax revenue; she described evidence supporting targeted out-of-state advertising.
Sarah Wickham, communications and marketing chief at the Ohio Department of Development and TourismOhio’s state tourism director, told the Arts, Athletics and Tourism Committee that tourism is a major economic driver for Ohio and that data-driven, targeted advertising yields measurable returns.
Wickham said 2023 statewide visitor spending totaled $56,000,000,000, supporting 436,000 jobs and generating $4,600,000,000 in state and local tax revenue. She described research showing high visitor satisfaction—90% of overnight visitors reported satisfaction, 93% would recommend Ohio, and 84% said…
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