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El Mirage unveils 75th‑anniversary emblem; staff outlines yearlong 2026 celebration and $100,000 budget allocation
Summary
City staff presented the chosen circular emblem for the 75th anniversary, described branding guidelines and proposed year‑long recognition in 2026 with a $100,000 FY2026 allocation for events, art and promotional items and a planned multi‑day fall celebration in October 2026.
City staff presented the city’s proposed emblem for its 75th anniversary and described an initial budget and event plan intended to mark the milestone throughout 2026.
Staff described the logo as a circular, single‑color format chosen for flexible use in print, digital and merchandise. "The brand a brand is a promise to deliver a product or service to a customer," the facilitator said while reading communications-team notes that explained the emblem’s elements: a light‑blue background meant to signify a clear sky, beige curving lines representing agricultural heritage, a brown sun tied to the city name, and a prominent numeral 75 set in the city's established fonts and colors.
The task force heard that an internal team from Parks & Recreation and the Intergovernmental and Public Relations (IPR) department reviewed 48 iterations and selected a round emblem to differentiate the anniversary identity from the city’s usual rectangular brand mark and to support use on pins, coins and badges. Staff said the design uses the city’s established fonts and colors and that the green banner in the design will show the incorporation year and the current year.
Staff reviewed funding and a preliminary schedule: the City Council recently adopted the fiscal-year 2026 budget, which includes a $100,000 allocation for 75th-anniversary activities. Staff said a smaller FY2025 allocation would be used to begin purchasing giveaway items now that the logo is finalized. The steering committee described a proposed yearlong marketing and PR campaign, potential artwork and mural installations, signature event weekends in mid‑to‑late October 2026 combining elements of Fiesta/Veil La Gente and the fall festival, and other items such as pole banners, community photo solicitations and collectible coins or badges for public-safety personnel.
The facilitator said the steering committee is considering Bill Gentry Park as the primary location but flagged space limitations for large carnival elements or a drone show and noted that hosting some activities at multiple sites would complicate logistics. Staff also described auxiliary ideas: a multi‑day fall fiesta with music and larger performances, a scavenger hunt using QR codes across parks, painted ‘‘giant candle’’ installations created by community groups, and outreach to solicit historical photos for a retrospective archive.
A resident suggested a picture‑sharing campaign to gather historical images for the anniversary materials; staff said the communications team (Serena, Carrie and Amber) will lead a photo solicitation and potentially a contest. Staff emphasized the steering committee meets monthly and encouraged ideas and participation from residents and departments.
No formal council action on the anniversary plan was recorded at the meeting; staff said they will present anniversary materials to City Council at a June 17 workshop and that further decisions about event timing, locations and detailed budgets will follow as contracts and plans are developed.
