Trademark Property proposes 40-acre mixed-use development at 1900 North Whitechapel in Southlake

Trademark Property Company presented plans for a 40-acre mixed-use development at 1900 North Whitechapel Boulevard in Southlake, saying the project would include retail, restaurants, office, a hotel and single-family homes. The proposal was shown and discussed at a Southlake Program for the Involvement of Neighborhoods (SPIN) meeting where no formal votes were taken.

The proposal matters to residents because it would add a grocery-anchored retail center on the north side of State Highway 114, new single-family lots aimed at downsizing buyers, and traffic and pedestrian changes on North Whitechapel and nearby streets. Developers said they have incorporated public feedback on lot sizes, building scale and saving mature trees.

Terry Montesi, founder and CEO of Trademark Property Company, said the site is about 40 acres and that the development is intended as a true mixed-use project with office and public green space anchored by a large grove of legacy trees. Montesi said the project team “spent about an extra $500,000 saving those 2 trees” rather than grading them away. He described the planned public green as a softer, “organic” space with outdoor seating and room for children to play.

Trademark showed a site plan and renderings that the presenters said evolved in response to community feedback. The residential portion would have minimum lot sizes of 10,000 square feet in one option; the team also presented a higher-density single-family alternative and said one variant could target age-restricted or “55 and older” buyers. Travis Franks, representing the residential side of the project, said the neighborhood product aims to provide a lower-maintenance option than typical half- to one-acre lots and could help free larger homes for families.

On the retail side, Blake Bickmore and the development team said they are negotiating a lease with a national organic grocer but that the grocer “have asked that we not use their name.” The team said they are discussing shop space adjacent to the grocery and clusters of restaurants around a pond and the public green; some restaurants would offer outdoor seating facing the pond.

Developers addressed traffic and access questions from nearby residents. They said North Whitechapel will be widened as part of the project’s traffic plan and that the current dualization effort ends at Kirkwood; the team said they will confirm with their civil engineer whether widening will extend beyond Kirkwood toward the roundabout at Dove. On deliveries, presenters described a circulation scheme intended to keep large commercial trucks off West Kirkwood: trucks would use internal service drives to pull out, make a U-turn in a designated area and return to the collector street rather than entering residential blocks.

Residents raised senior housing and walkability as priorities. A resident who said she is chair of the Senior Advisory Commission noted that “approximately 33% of the population of Southlake are 55 years and older,” and urged consideration of senior-oriented housing that is maintenance-free and walkable to grocery and restaurants. Presenters said the project aims to be walkable with sidewalks linking the single-family area and the commercial core.

On timing, a developer said they expect the rezoning process to proceed through Planning and Zoning and City Council and estimated completing that step “probably through, you know, beginning of Q4,” and hoped to break ground “as soon as Q1, probably next year.” When asked about financing, a presenter said the project is “fully financed.”

SPIN is an informational step in the city’s development review process; presenters and staff reminded attendees that the item will proceed to formal review by the Planning and Zoning Commission and City Council and that a SPIN meeting report with submitted questions will be posted on the city website after the meeting.

No formal city action was taken at the SPIN meeting. The development team said it will continue negotiations with prospective tenants, confirm engineering details about roadway widening and proceed with the rezoning application process.