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Keep Lago Vista Beautiful seeks business partners for Adopt-a-Spot program
Summary
Volunteers described recent turnout and fundraising; group is asking businesses to sponsor adopted stretches of roadway and other cleanup sites, offering recognition on social and city channels.
Janice Didier, president of Keep Lago Vista Beautiful, told the Lago Vista Economic Development Advisory Committee that the volunteer group is seeking more business sponsorships for its Adopt-a-Spot and Adopt-a-Street programs.
Didier said Keep Lago Vista Beautiful received $26,586 in in-kind donations in 2024 and recently added volunteers who adopted Bronco Lane, a stretch she described as persistently littered. “Anna Demaine volunteered to adopt Bronco Lane,” Didier said, describing the location as “always a difficult trashy spot.”
The group described a large Earth Day pickup last April that attracted more than 100 volunteers, including church groups, the police department and high school participants. Didier said the size and competitiveness of the turnout — volunteers competed for a small trophy — showed how much local groups will engage when events are opened to multiple organizations.
Keep Lago Vista Beautiful is proposing that businesses sponsor individual adopt-a-spot sites at modest annual levels (Didier discussed an example figure of $250 per site) in exchange for recognition. Didier said current recognition includes social media shout-outs and a listing on the group’s website; proposed extras include a business-of-the-month program and plaques placed inside participating businesses.
EDAC members and staff suggested ways to publicize the program. Committee members said the Chamber of Commerce newsletter, the city’s bill insert or city digital channels could be used to reach businesses. One committee member said staff could work with the city’s communications contact, Amanda, to post program details on the city’s digital channels for several weeks.
The committee did not take formal action. Members encouraged Didier to coordinate with the Chamber of Commerce, city communications staff and with EDAC’s business outreach efforts so the program can be included in local promotion and potential fundraising.
Didier provided the committee with contact and outreach materials and asked members to consider ways their networks could support the sponsorship model. She also suggested businesses that cannot send employees for cleanups might join together to co-sponsor sites.
The discussion also touched on related community-identity work under consideration by the city, and committee members said they would pass information between EDAC and other local groups to avoid duplicative outreach.
For next steps, Didier and EDAC members agreed to use the Chamber newsletter and city communications to publicize the sponsorship opportunity and to follow up with staff about scheduling a meeting for interested businesses.
