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New Arlington ISD chief communications officer outlines marketing plan framework, presents audit recommendations
Summary
Diana Northington, Arlington ISD's new chief communications officer, presented findings from a communications audit and a marketing and engagement framework focusing on enrollment, retention and community outreach.
Diana Northington, Arlington ISD's newly appointed chief communications officer, presented a marketing plan framework and the results of a district communications audit during the Board of Trustees meeting June 5.
Northington told trustees the district engaged an outside consultant to perform a communications audit and returned an executive summary with findings and seven recommendations. She said key strengths included an established crisis communications plan and a perception among parents and staff that district communications are generally accurate and…
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