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Laguna Beach to increase enforcement, launch ads ahead of summer crowds
Summary
Mayor Alex Runagi said the city will surge trash, park ranger and parking enforcement, add parking meters, and run Google/Meta ads through August promoting no smoking, no littering, no alcohol on beaches and no loud exhaust.
Mayor Alex Runagi said Laguna Beach will increase enforcement and run a digital advertising campaign aimed at reducing summer problems associated with visitors.
Runagi said the city is "increasing our enforcement" on trash removal, park rangers and parking enforcement and that the city manager will publish a plan outlining details. He said the city intends to add more parking meters so visitors pay for beach parking and that revenue can support enforcement and other resident services.
On outreach, Runagi said the city is launching Google and Meta ads beginning the day of the interview and running through August with four messages: no smoking, no littering, no alcohol on the beaches, and no loud exhaust. "These ads will be displayed on Google and Meta."
Why it matters: Runagi framed the effort as protecting residents' quality of life and preserving Laguna Beach's natural environment by discouraging smoking, littering and disruptive behavior.
What was not specified: Runagi did not provide budget figures for the enforcement surge or the ad campaign, nor did he provide exact numbers of additional parking meters or staffing increases. The city manager's forthcoming plan was not yet published during the interview.
Outlook: Runagi said the messaging is intended to educate visitors and that enforcement will follow to ensure compliance.
