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Owner seeks painted-sign master plan at 67 Gansevoort; proximity to neighboring billboard triggers review
Summary
Crew (building owner) asked the committee to approve a painted-sign master plan for a mural-style sign at 67 Gansevoort Street. The application proceeded to committee because a leased billboard on a nearby building is within 100 feet, requiring public review rather than staff-level approval.
Representatives for Crew, the owner of 67 Gansevoort Street, presented an application for a painted wall sign (a branded painted mural) on the side of their building. The owner’s team said they purchased the building in 2020 and have invested in façade repairs and a flagship store at the ground floor. Their consultant said they intended to paint a sign advertising their own brand and…
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