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Commission discusses I‑90 signage overlay; board approves 50‑foot sign variance for Les Schwab

2524346 · March 7, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Planning and Zoning Commission debated an I‑90 interstate signage overlay to address visibility and billboard concerns and, during the Board of Adjustment session, approved a variance allowing a freestanding sign height increase from 30 to 50 feet for the Les Schwab Tire Center site at 1324 East Martin Place.

The City of Brandon commissioners spent substantial time discussing whether to create an interstate overlay district to standardize sign size and height requirements near the I‑90 interchange and then considered a variance request by Les Schwab Tire Centers to increase a freestanding sign height from 30 feet to 50 feet for a lot on East Martin Place.

Planning staff explained that an overlay district would be an additional layer of regulations applied over underlying zoning to allow the city to modify rules — for example, sign height, illumination, or spacing — for a defined set of lots near the interstate. Commissioners asked how an overlay might be bounded geographically (options included the Brandon 90 Plaza, hotels near the interchange, and parcels west of Highway 11) and whether the district should use a fixed height allowance or a formula that accounts for grade changes between parcels and the interstate.

“We ha…

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