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Focus groups find strong satisfaction, low awareness of some facilities; city to test ideas in strategic plan
Summary
A Cultural Edge focus-group study presented to the Community Services Commission found high resident satisfaction with Lake Forest amenities but lower awareness among younger and Spanish-dominant residents; the report recommended targeted marketing, more multicultural and off-summer programming, and options to support hobbies and rentals.
"Lake Forest is very proud of its community services offerings and puts a lot of effort and and money into them," Communications and Marketing Manager Jonathan Voltski said as he introduced a consultant presentation to the Community Services Commission on Feb. 5.
JB Fabridge of Cultural Edge told commissioners that qualitative focus groups were used to explore how well city offerings serve a changing and more diverse population. "It's more exploratory in nature," Fabridge said, explaining his team's goal was to surface issues the city might not capture in a survey.
The consultant reported broadly positive feedback about the city's parks, trails and community amenities. "People love living here, they love that it's safe and clean, it's family friendly, a small town vibe," Fabridge said. At the same time, he said younger residents and…
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